FOX Privacy Policy v1.0
Effective Date: 10 July 2026
1. Introduction
FOX (Family Office Xpert) ("FOX", "we", "our", or "us") is committed to protecting the privacy and personal data of everyone who uses our services. We recognize that trust is fundamental to providing a secure and reliable Family Office platform, and we are committed to processing personal data responsibly, transparently, and in accordance with applicable data protection laws.
This Privacy Policy ("Policy") explains how FOX collects, uses, stores, discloses, transfers, protects, and otherwise processes personal data when you access or use our Website, Web Portal, Mobile Applications, or any other services provided by FOX.
FOX applies the principles of Privacy by Design and Security by Design throughout the development, operation, and continuous improvement of our products and services. We regularly review our privacy practices to ensure that personal data is processed fairly, lawfully, securely, and only for legitimate business purposes.
This Policy applies to all services operated by FOX unless a separate privacy policy is expressly provided for a particular product or service.
FOX processes personal data in accordance with the Personal Data Protection Act B.E. 2562 (PDPA) of Thailand, the General Data Protection Regulation (GDPR) where applicable, and other applicable privacy and data protection laws.
By accessing or using FOX services after this Policy becomes effective, you acknowledge that you have read, understood, and accepted the practices described in this Privacy Policy.
2. Scope
This Privacy Policy applies to all personal data processed by FOX in connection with the operation of its Website, Web Portal, Mobile Applications, customer support channels, and future services provided by FOX.
The Policy applies to registered users, prospective customers, website visitors, mobile application users, business contacts, and any individual whose personal data is collected or provided to FOX in connection with our products or services.
This Policy also applies to personal data that users voluntarily submit while using FOX services, including information related to asset management, financial planning, wealth management, document management, family governance, estate planning, reporting, collaboration, and other Family Office functions supported by the platform.
This Policy does not apply to third-party websites, applications, or services that may be linked from FOX services. Such third-party services operate under their own privacy policies, and FOX encourages users to review those policies before providing any personal data.
3. About FOX
FOX (Family Office Xpert) is a digital platform designed to help individuals, families, and Family Offices manage assets, liabilities, financial information, important documents, and wealth-related activities through a centralized and secure environment.
Depending on the services selected by the user, FOX may support asset registration, document management, financial reporting, cash flow management, estate planning, calendar management, task tracking, beneficiary management, collaboration with trusted advisors, and artificial intelligence (AI) assisted features.
As our platform continues to evolve, FOX may introduce additional services, products, or features. Whenever those changes significantly affect how personal data is processed, FOX will update this Privacy Policy or provide additional notices where required by applicable law.
4. Definitions
For the purposes of this Privacy Policy, the following terms shall have the meanings set forth below.
Personal Data
Means any information relating to an identified or identifiable natural person, whether directly or indirectly identifiable.
Sensitive Personal Data
Means personal data that is subject to additional legal protection under applicable laws, including but not limited to biometric data, health information, racial or ethnic origin, religious beliefs, political opinions, criminal records, or other categories defined by law.
Processing
Means any operation performed on personal data, whether by automated means or otherwise, including collection, recording, organization, storage, adaptation, retrieval, use, disclosure, transfer, analysis, restriction, deletion, or destruction.
User
Means any individual who registers for, accesses, visits, or otherwise uses FOX services, or whose personal data is processed by FOX in connection with its services.
Services
Means all websites, web portals, mobile applications, software, AI-powered features, online services, and future products provided by FOX.
5. Personal Data We Collect
To provide Family Office services effectively, FOX may collect personal data directly from users, automatically through the use of our services, or from third parties where users have authorized such collection or where permitted by applicable law.
The categories of personal data collected may vary depending on the services used, the user's account settings, and the information voluntarily provided by the user. FOX is committed to collecting only the personal data that is necessary for the purposes described in this Policy.
The personal data that FOX may collect generally includes the following categories.
5.1 Identity Information
FOX may collect information used to identify users, including name, date of birth, nationality, gender, profile information, identification details, and other information necessary for account registration, identity verification, or service delivery.
5.2 Contact Information
We may collect contact details such as email address, telephone number, mailing address, country, and other information required to communicate with users, provide customer support, deliver service notifications, and recover user accounts when necessary.
5.3 Account Information
When users create a FOX account, we collect information relating to account administration, including username, account preferences, language settings, time zone, notification settings, login history, authentication records, and security-related information. Passwords are never stored in readable form and are protected using industry-accepted security practices.
5.4 Family and Related Person Information
Because FOX is designed for Family Office operations, users may choose to store information relating to family members, beneficiaries, executors, assistants, advisors, accountants, lawyers, or other trusted individuals involved in wealth management. Users are responsible for ensuring that they have the legal authority or other appropriate legal basis to provide such personal data to FOX.
5.5 Asset Information
FOX allows users to record and manage information relating to financial assets, real estate, businesses, digital assets, insurance policies, intellectual property, collectibles, and other assets. Depending on the type of asset, this information may include ownership details, valuations, acquisition information, supporting documents, ownership structures, asset classifications, and other information voluntarily provided by users.
5.6 Financial Information
Users may choose to store financial information including income, expenses, cash flows, investment returns, dividends, taxes, liabilities, and other wealth management information necessary to support Family Office services. FOX does not intentionally collect or store complete payment card information unless such processing becomes necessary for specific services and is handled through appropriately certified payment service providers.
5.7 Document Information
FOX allows users to upload and manage documents relating to assets and wealth management, including property deeds, contracts, insurance policies, corporate documents, tax documents, wills, powers of attorney, certificates, and other supporting records. These documents are processed solely for the purposes requested by the user and are protected using appropriate security measures.
5.8 Calendar, Tasks and Reminder Information
FOX may collect information relating to calendars, scheduled activities, reminders, recurring events, maintenance schedules, payment due dates, tax deadlines, insurance renewals, dividend payments, and other user-defined events created within the platform. This information enables FOX to provide reminder services, workflow management, scheduling, recurring event generation, and other productivity features requested by users. Such information is processed solely for the purposes of providing the requested services and will not be disclosed to third parties except as described in this Privacy Policy or where required by law.
5.9 Artificial Intelligence (AI) Services
FOX may provide features powered by Artificial Intelligence ("AI") to assist users in analyzing information, summarizing documents, generating reports, answering questions, or supporting decision-making. When users choose to use AI-powered features, FOX may process prompts, uploaded documents, user instructions, and other information intentionally submitted for AI processing. FOX processes such information only to provide the requested AI functionality, improve service quality where legally permitted, and maintain the security and reliability of AI services. AI-generated content is intended to assist users and should not be considered legal, financial, tax, accounting, investment, or other professional advice. Users remain responsible for reviewing, validating, and determining the suitability of AI-generated results before relying on them.
5.10 Device and Technical Information
FOX may automatically collect certain technical information relating to devices used to access our services. Such information may include device type, operating system, browser type, application version, language preferences, time zone, IP address, device identifiers, network information, and similar technical data. This information is used to ensure service availability, improve system performance, troubleshoot technical issues, protect platform security, and enhance the overall user experience.
5.11 Usage Information
FOX may collect information regarding how users interact with our services, including login activities, pages viewed, features accessed, session duration, user preferences, system responses, and interactions with various platform functions. Usage information helps FOX understand how services are used, identify opportunities for improvement, monitor system performance, detect abnormal activities, prevent misuse, and improve the quality and reliability of our services. Where appropriate, FOX may aggregate or anonymize usage information for statistical analysis and service improvement purposes.
5.12 Cookies and Similar Technologies
FOX uses cookies and similar technologies to enable essential website functionality, remember user preferences, improve website performance, analyze usage patterns, and enhance the overall user experience. Some cookies are necessary for the operation of our services, while others support analytics, performance measurement, personalization, or other legitimate business purposes. Users may manage or disable cookies through their browser settings. However, disabling certain cookies may affect the availability or functionality of some features within FOX services. Where required by applicable law, FOX will obtain user consent before placing non-essential cookies on user devices.
5.13 Information Received from Third Parties
FOX may receive personal data from third parties where users have authorized such sharing or where permitted by applicable law. Examples may include identity verification providers, financial institutions, trusted advisors, technology partners, integration providers, or other organizations connected through services selected by the user. FOX will process such information only for the purposes for which it was provided and in accordance with applicable data protection laws.
5.14 Information Collected Automatically
To maintain service reliability and protect the security of our platform, FOX may automatically collect certain operational and security-related information during users' interactions with our services. Such information may include system logs, security events, network activity, diagnostic information, error reports, performance metrics, fraud prevention indicators, and other technical information necessary for system administration and cybersecurity. FOX processes automatically collected information only to the extent necessary to maintain secure, stable, and reliable services and to comply with applicable legal obligations.
6. How We Use Personal Data
FOX processes personal data only where necessary to provide our services, fulfill contractual obligations, comply with legal requirements, protect legitimate business interests, or where users have provided consent when required by applicable law.
We are committed to ensuring that personal data is processed fairly, transparently, and only for clearly defined purposes. Personal data will not be used for purposes that are incompatible with those described in this Privacy Policy unless permitted by law or with the user's consent.
The following table summarizes the primary purposes for which FOX processes personal data.
| Purpose | Examples of Personal Data | Legal Basis |
|---|---|---|
| Account registration and administration | Identity information, contact information, account information | Performance of Contract |
| Identity verification and account security | Login records, authentication data, device information | Performance of Contract / Legitimate Interests |
| Family Office services | Asset information, financial information, document information | Performance of Contract |
| Asset management and reporting | Asset records, financial records, uploaded documents | Performance of Contract |
| Dashboards, analytics, and reporting | Asset information, financial information, usage information | Performance of Contract |
| Calendar, reminders, and workflow management | Calendar information, scheduled events | Performance of Contract |
| AI-powered services | User prompts, uploaded documents, instructions | Performance of Contract or Consent, where applicable |
| Customer support | Contact information, account information, service history | Performance of Contract |
| Service improvement | Usage information, technical information, analytics | Legitimate Interests |
| Fraud prevention and cybersecurity | Device information, security logs, technical information | Legitimate Interests |
| Compliance with legal obligations | Information required by applicable law | Legal Obligation |
FOX evaluates the appropriate legal basis for each processing activity and applies the principles of purpose limitation, data minimization, storage limitation, and accountability throughout the processing lifecycle.
Where processing is based on user consent, users may withdraw their consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
FOX will not process personal data for purposes materially different from those described in this Privacy Policy unless required or permitted by law, or with the user's consent.
7. Disclosure of Personal Data
FOX respects the confidentiality of personal data and does not sell, rent, or disclose users' personal data to third parties for their own marketing purposes.
We may disclose personal data only where necessary to provide our services, operate our business, comply with legal obligations, protect our legitimate interests, or where disclosure has been authorized by the user.
Whenever personal data is shared with third parties, FOX limits the disclosure to the minimum amount of information necessary for the relevant purpose and requires recipients to implement appropriate safeguards to protect personal data.
Personal data may be disclosed to the following categories of recipients.
| Recipient | Purpose of Disclosure |
|---|---|
| Cloud infrastructure providers | Hosting, storage, backup, and system operation |
| Identity verification and authentication providers | Account verification and fraud prevention |
| Communication service providers | Email, notifications, and customer communications |
| Artificial Intelligence service providers | AI features requested by users |
| Professional advisors | Legal, accounting, audit, and regulatory compliance |
| Government authorities | Compliance with applicable laws, court orders, or lawful requests |
FOX also supports collaborative Family Office environments. Where users choose to share information with family members, assistants, advisors, accountants, lawyers, or other authorized persons, personal data will be disclosed only in accordance with the permissions explicitly granted by the account owner.
If FOX undergoes a merger, acquisition, corporate restructuring, asset transfer, or similar business transaction, personal data may be transferred as part of that transaction, subject to appropriate confidentiality obligations and applicable data protection laws.
8. International Data Transfers
FOX may process or store personal data using infrastructure, service providers, or business partners located in countries outside the user's country of residence.
Whenever personal data is transferred internationally, FOX implements appropriate safeguards designed to ensure that personal data continues to receive an adequate level of protection consistent with applicable data protection laws.
Depending on the circumstances, these safeguards may include Standard Contractual Clauses (SCCs), contractual obligations, technical safeguards, encryption, organizational security measures, or other legally recognized transfer mechanisms.
FOX carefully evaluates third-party providers before engaging them and requires them to maintain appropriate privacy and security standards throughout the processing of personal data.
9. Data Retention
FOX retains personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce legal rights, or maintain legitimate business records.
Retention periods vary depending on the nature of the personal data, the services being used, contractual obligations, regulatory requirements, and operational needs.
Once personal data is no longer required, FOX will securely delete, anonymize, or otherwise dispose of the information using appropriate technical and organizational measures unless continued retention is required by applicable law.
The following provides general examples of our retention practices.
| Category of Information | General Retention Practice |
|---|---|
| User account information | Until the account is deleted or no longer required |
| Asset records and uploaded documents | While maintained by the user within the platform |
| Usage logs and security records | As necessary for security, auditing, and legal compliance |
| Backup data | According to backup and disaster recovery policies |
Where users request deletion of personal data, FOX will process such requests within a reasonable period, subject to applicable legal obligations or legitimate grounds for continued retention.
10. Data Security
FOX is committed to protecting personal data through appropriate technical, administrative, and organizational security measures designed to prevent unauthorized access, disclosure, alteration, destruction, or misuse.
Our security program includes measures appropriate to the sensitivity of the personal data being processed and the risks associated with our services.
These measures may include encryption, access control, multi-factor authentication, security monitoring, vulnerability management, audit logging, disaster recovery procedures, network protection, and periodic security assessments.
Access to personal data is restricted to employees, contractors, and service providers who require access in order to perform their responsibilities and who are subject to appropriate confidentiality obligations.
Although FOX continually works to maintain a secure environment, no method of electronic transmission or storage can be guaranteed to be completely secure. Users are encouraged to maintain strong passwords, protect their account credentials, and promptly notify FOX if they believe their account has been compromised.
11. Your Privacy Rights
FOX respects the rights of individuals under applicable privacy and data protection laws, including the Personal Data Protection Act (PDPA) of Thailand and the General Data Protection Regulation (GDPR), where applicable.
Subject to applicable law, users may exercise one or more of the following rights regarding their personal data.
| Right | Description |
|---|---|
| Right to be Informed | To understand how FOX processes personal data |
| Right of Access | To obtain a copy of personal data held by FOX |
| Right to Rectification | To correct inaccurate or incomplete personal data |
| Right to Erasure | To request deletion of personal data where legally applicable |
| Right to Restrict Processing | To request limitation of certain processing activities |
| Right to Data Portability | To receive personal data in a portable format where applicable |
| Right to Object | To object to certain processing activities permitted by law |
| Right to Withdraw Consent | To withdraw consent where processing is based on consent |
| Right to Lodge a Complaint | To submit a complaint to the relevant supervisory authority |
FOX may request additional information to verify the identity of the individual submitting a request before responding.
Certain rights may be limited where applicable laws permit or require FOX to continue processing personal data for legal, contractual, security, or regulatory reasons.
12. Cookies and Similar Technologies
FOX uses cookies and similar technologies to enable core website functionality, remember user preferences, improve website performance, understand user interactions, and enhance the overall user experience.
Cookies may also be used to maintain secure sessions, measure website performance, generate analytics, and support continuous improvement of our services.
Where required by applicable law, FOX will obtain user consent before placing non-essential cookies on user devices.
Users may control or disable cookies through their browser settings. However, disabling certain cookies may affect the functionality or availability of some features within FOX services.
Additional information regarding our use of cookies may be provided in a separate Cookie Policy where applicable.
13. Children's Privacy
FOX's services are designed primarily for individuals who are legally capable of managing their own financial affairs, assets, or Family Office activities. Our services are not intentionally directed toward children unless otherwise expressly stated.
Where applicable law requires parental or legal guardian consent before collecting or processing a child's personal data, FOX will obtain such consent before processing the information.
If FOX becomes aware that personal data relating to a child has been collected without an appropriate legal basis, we will take reasonable steps to delete the information or otherwise comply with applicable legal requirements.
Parents or legal guardians who believe that a child has provided personal data to FOX without appropriate authorization may contact us using the contact details provided in this Privacy Policy.
14. Changes to this Privacy Policy
FOX may update this Privacy Policy from time to time to reflect changes in applicable laws, regulations, technologies, business operations, security practices, or the services we provide.
Where changes materially affect the way personal data is processed or the rights of users, FOX will provide appropriate notice through our Website, Mobile Applications, email communications, or other suitable channels before or when the changes become effective, where required by law.
The latest version of this Privacy Policy will always be available through our official communication channels, together with the effective date of the current version.
FOX encourages users to review this Privacy Policy periodically to remain informed about how their personal data is protected.
15. Contact Us
If you have any questions regarding this Privacy Policy, wish to exercise your privacy rights, or have concerns regarding the processing of your personal data, you may contact FOX through the following channels.
Website: https://www.familyoffice.co.th
Email: support@familyoffice.co.th
FOX will review and respond to privacy-related requests within a reasonable period in accordance with applicable laws and the nature of the request.
If you believe that FOX has processed your personal data in violation of applicable data protection laws, you may also have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.
Effective Date
This Privacy Policy becomes effective on the date published by FOX and supersedes all previous versions of the Privacy Policy relating to the same subject matter.
FOX may revise this Privacy Policy from time to time. Any updated version will become effective upon publication unless otherwise required by applicable law.